Purezen HeartThrob
HeartThrob: Support cholesterol, circulation & heart health
FSSAI-registered, GMP-certified, ISO 22000, HACCP-certified, Non-GMO and 3rd-party NABL lab-tested.
Rs. 1,395Rs. 1,285
The main pomegranate benefits come from its fibre, potassium and red plant pigments called polyphenols. Small trials suggest that pomegranate juice may help support healthy blood pressure readings, while effects on cholesterol are small and mixed. The whole fruit is the better daily choice, because juice loses the fibre and keeps the sugar.
Anar is a common sight in Indian homes, from the bowl of ruby seeds handed to someone recovering from fever to the anardana in a tangy chutney. If you are tracking your heart numbers, it helps to know what this fruit can and cannot do. Our guides on lowering cholesterol naturally and heart health supplements in India give the wider picture.
Anar nutrition: what is in 100 g of seeds
The juicy red seeds you eat are called arils. Each one is a small sac of juice wrapped around a tiny crunchy seed. That crunchy centre is where most of the fibre sits, so chewing the arils fully gives you more than drinking the juice.
Here is what 100 g of fresh arils provides, based on standard USDA values. That is roughly two thirds of a katori.
| Nutrient | Per 100 g arils | What it does |
|---|---|---|
| Energy | 83 kcal | Moderate, similar to a small banana portion |
| Fibre | 4 g | Keeps you full and supports digestion |
| Natural sugars | About 14 g | Fruit sugar, slowed down by the fibre |
| Potassium | 236 mg | Helps balance the effect of salt in the diet |
| Vitamin K | 16 mcg | Needed for normal blood clotting |
| Folate | 38 mcg | A B vitamin used to make new cells |
| Vitamin C | 10 mg | A modest amount, less than amla or guava |
The deep red colour comes from anthocyanins. The peel and white pith hold punicalagins, a group of tannins with strong antioxidant activity in the lab. Antioxidants are compounds that help the body handle everyday wear and tear from oxidation.
Pomegranate benefits for heart health: what studies show
Most research on pomegranate benefits for the heart uses juice or extract, not the whole fruit. The results are encouraging for blood pressure and less clear for cholesterol. This is also why heart formulas such as Purezen HeartThrob use a measured pomegranate fruit extract rather than relying on juice alone.
- Blood pressure readings: A 2017 review of 8 controlled trials found that pomegranate juice lowered the top number (systolic) by about 5 points and the bottom number by about 2 points. A 2023 review of 14 trials with 573 people found a similar drop of about 5 points in the top number.
- Cholesterol markers: A 2016 review of 12 trials found no clear change in cholesterol. A larger 2025 review of 37 trials found only a small rise in HDL, the "good" cholesterol, with no clear change in LDL or triglycerides.
- Blood vessels: Lab and early human studies suggest the polyphenols may help protect LDL from oxidation. This is a step linked to plaque build-up, but the human evidence is still early.
So the honest reading of pomegranate benefits is this: a helpful fruit within a heart-friendly diet, with modest effects. It works alongside exercise, less salt, a good sleep routine and the medicine your doctor prescribes, not in place of them.
Anar juice vs whole fruit: which is better?
Both have a place, but they are not the same food, and most pomegranate benefits for daily eating come from the whole fruit. Squeezing removes most of the fibre and concentrates the sugar. A glass of juice can easily use 2 to 3 fruits.
| Point | Whole arils (100 g) | Juice (100 ml) |
|---|---|---|
| Fibre | 4 g | Almost none |
| Natural sugar | About 14 g | About 13 g |
| Fullness | Filling, slow to eat | Easy to overdrink |
| Polyphenols | Present | Higher if pressed with peel |
If you enjoy juice, keep it to a small glass of 100 to 150 ml, fresh and unsweetened, with a meal. Packaged "juice drinks" often contain added sugar and very little real pomegranate, so read the label. People watching their blood sugar should choose whole arils over juice.
How to pick, open and eat anar
A good pomegranate feels heavy for its size and has firm, tight skin without soft patches. Skin colour varies by variety, so weight is a better guide than colour.
- Opening it cleanly: Cut off the crown, score the skin into sections and break it open in a bowl of water. The arils sink and the white pith floats.
- How much: Half to one medium fruit, or about 100 g of arils, is a sensible daily portion.
- When: Mid-morning or with a meal works well. There is no special benefit to eating it on an empty stomach.
- Indian ways to eat it: Sprinkle on raita, kosambari, chana chaat or poha. Dried anardana adds a sour note to chutneys and chole.
- Storage: Whole fruit keeps for a few weeks in the fridge. Loose arils stay fresh for about 5 days in a closed box.
Who should be careful with pomegranate
For most people, anar as a food is very safe. Be more careful in these situations:
- Blood pressure medicine: Pomegranate juice may add a little to the effect of these medicines. If you feel dizzy or light-headed, tell your doctor.
- Blood thinners such as warfarin: There are case reports of pomegranate juice changing how warfarin works. Do not start or stop drinking juice daily without speaking to your doctor.
- Other medicines: Lab studies suggest the juice may slow the liver enzymes that clear some drugs. Ask your pharmacist if you take several medicines.
- Kidney problems: Pomegranate contains potassium. If your doctor has told you to limit potassium, ask before taking juice regularly.
- Blood sugar: Juice is high in natural sugar. Stick to whole arils in measured portions.
- Pregnancy: The fruit in normal food amounts is fine. Avoid concentrated extracts unless your doctor says they are fine for you.
Where Purezen HeartThrob fits in
If you already eat anar and want broader daily support, Purezen HeartThrob brings pomegranate fruit extract together with other heart-focused ingredients. Each daily serving of 2 capsules contains 100 mg pomegranate fruit extract, 100 mg CoQ10, 100 mg Arjuna, 50 mg garlic extract, 300 mg green tea catechins, 50 mg resveratrol, 50 mg grape seed and algal omega 3 (60 mg EPA and DHA). It also has Gotu kola, Guggul, Turmeric, Magnesium, Vitamin D3 and Piperine.
HeartThrob is traditionally used to support healthy cholesterol levels and circulation. It comes as 60 vegetable capsules, FSSAI registered, and the serving is 2 capsules a day. Take it for at least 3 months alongside a balanced diet, regular exercise and your doctor's care. If you take blood pressure medicine or a blood thinner, check with your doctor first.
Frequently asked questions
Can I eat pomegranate every day?
Yes, for most healthy adults half to one fruit a day is a reasonable amount. If you take a blood thinner or have kidney problems, ask your doctor about a daily habit.
Anar ka juice roz peena chahiye?
Thoda sa juice, 100 se 150 ml, chal sakta hai, lekin poora anar khana zyada achha hai kyunki usme fibre hota hai. Agar aap BP ya blood thinner ki dawai lete hain, toh pehle doctor se poochein.
Are anar seeds safe to chew and swallow?
Yes. The small crunchy seed inside each aril is edible and carries most of the fibre. People with very sensitive digestion can start with smaller portions.
Is pomegranate good for people watching their blood sugar?
Whole arils in a measured portion can fit into a balanced meal plan, thanks to their fibre. Juice raises blood sugar faster, so it is better kept small or skipped.
Do pomegranate benefits show up quickly?
Trials that saw changes in blood pressure readings ran for a few weeks to a few months. Think of anar as a steady habit, not a quick fix.
Related reading
- Lipid profile test: normal range explained
- Arjun ki chaal benefits and how to use it
- CoQ10 benefits for heart health
- Garlic benefits and raw garlic on an empty stomach
This article is for general information only and is not medical advice. Please speak to your doctor before starting any supplement, especially if you are pregnant, breastfeeding or taking medicine.