Algal (EPA and DHA)

Algal oil is a vegetarian source of the omega-3 fats EPA and DHA, taken from the same algae that fish get theirs from. EPA supports the heart and DHA is a structural fat in the brain. Algal EPA and DHA is in HeartThrob and MindBoost.

Explore Algal (EPA and DHA)
Aloe Vera

Aloe vera is traditionally used to soothe and hydrate skin from within. Its polysaccharides help the skin hold moisture. Aloe Vera is in GlowGetter.

Explore Aloe Vera
Alpha Lipoic Acid

Alpha lipoic acid is an antioxidant the body makes in small amounts. It is traditionally used to support glucose metabolism and to help recycle vitamins C and E. Alpha Lipoic Acid is in SugarStopper and OxiShield.

Explore Alpha Lipoic Acid
Amla

Amla is one of the richest natural sources of vitamin C. It has long been used in Ayurveda to support immunity, hair and skin. Amla is in Liv-It-Up, GlowGetter and RootCause.

Explore Amla
Arjuna

Arjuna bark has been used in Ayurveda for heart support for centuries. Its arjunolic acid and tannins are traditionally used to support heart function and healthy circulation. Arjuna is in HeartThrob and Liv-It-Up.

Explore Arjuna
Ashoka

Ashoka bark has been used in Ayurveda for women's health for generations. Its flavonoids and glycosides are traditionally used to support a regular menstrual cycle. Ashoka is in HerBalance.

Explore Ashoka
Ashwagandha

Ashwagandha is an adaptogen used in Ayurveda for centuries. Its withanolides are traditionally used to help the body cope with everyday stress and to support rest and focus. Ashwagandha is in MindBoost, SleepStory, OxiShield, HerBalance and ThyroFix.

Explore Ashwagandha
Astaxanthin

Astaxanthin is a carotenoid from microalgae and one of the strongest antioxidants found in nature. It is traditionally used to support skin and cellular defence against everyday oxidative stress. Astaxanthin is in OxiShield.

Explore Astaxanthin
Purezen Green powder with banaba leaf illustration on a white background
Banaba Leaf

Banaba leaf contains corosolic acid, which is traditionally used to support healthy glucose uptake and steady energy. It has a long history of use in South and South East Asia. Banaba Leaf is in SugarStopper.

Explore Banaba Leaf
Berberine

Berberine is the active compound in Berberis aristata, a shrub used in Ayurveda for generations. It is traditionally used to support steady blood sugar and healthy liver function. Berberine is in Liv-It-Up and SugarStopper.

Explore Berberine
Purezen Bitter melon illustration with 'Bittermelon' text on a light blue background
Bitter Melon

Bitter melon, or karela, is a vegetable Indian families have cooked with for generations. Its charantin and polypeptide-p are traditionally used to support healthy glucose levels. Bitter Melon is in SugarStopper.

Explore Bitter Melon
Black Cohosh

Black cohosh contains triterpene glycosides, traditionally used to support hormonal balance. It has a long history of use in women's health. Black Cohosh is in HerBalance.

Explore Black Cohosh
Bhumi Amla logo with a leaf illustration on a light blue background
Bhumi Amla

Bhumi amla is known in Ayurveda as the stonebreaker. It is traditionally used to support bile flow and liver function. Bhumi Amla is in Liv-It-Up.

Explore Bhumi Amla
Bhringraj

Bhringraj has been used in Ayurveda for hair and scalp care for centuries. It is traditionally used to support the scalp and the natural hair growth cycle. Bhringraj is in RootCause.

Explore Bhringraj
Brahmi

Brahmi, or Bacopa monnieri, has been used in Ayurveda to support memory and learning. Its bacosides are traditionally used to support recall and steady concentration. Brahmi is in MindBoost.

Explore Brahmi
Chamomile

Chamomile has been drunk as an evening tea for generations. Its apigenin content is traditionally used to help the mind settle before sleep. Chamomile is in SleepStory.

Explore Chamomile
Chasteberry

Chasteberry, or Vitex agnus-castus, contains iridoid glycosides. It is traditionally used to support a regular cycle and to ease the discomfort that comes with it. Chasteberry is in HerBalance.

Explore Chasteberry
Choline Bitartrate

Choline is a nutrient the brain uses to make acetylcholine, the chemical behind memory and focus. It also keeps brain cell membranes healthy. Choline Bitartrate is in MindBoost.

Explore Choline Bitartrate
Cinnamon

Cinnamon has been used in Indian cooking and medicine for centuries. It is traditionally used to support insulin sensitivity and steady blood sugar. Cinnamon is in SugarStopper and HerBalance.

Explore Cinnamon
Chromium

Chromium is a trace mineral involved in how the body handles glucose. It is traditionally used to support insulin function and steady energy through the day. Chromium is in SugarStopper and HerBalance.

Explore Chromium
COQ10 (Coenzyme Q10)

Coenzyme Q10 is used by cells to produce energy, and the heart uses more of it than most tissue. Levels fall naturally with age. CoQ10 is in HeartThrob.

Explore COQ10 (Coenzyme Q10)
Copper

Copper is a trace mineral involved in energy production, red blood cell formation and thyroid enzyme activity. It needs to stay in balance with zinc. Copper is in ThyroFix.

Explore Copper
D-Biotin

Biotin is a B vitamin the body uses to make keratin, the protein that hair and nails are built from. It also plays a part in turning food into energy. D-Biotin is in GlowGetter and RootCause.

Explore D-Biotin
D-Chiro Inositol

D-chiro inositol works alongside myo-inositol in how the body responds to insulin. It is traditionally used to support hormonal balance and metabolic health in women. D-Chiro Inositol is in HerBalance.

Explore D-Chiro Inositol
Dandelion

Dandelion root is traditionally used to support bile flow and liver function. Its taraxasterol and inulin content also support digestion. Dandelion is in Liv-It-Up.

Explore Dandelion
Folic Acid

Folic acid is a B vitamin the body needs for cell division and red blood cell production. It also helps keep homocysteine in a normal range. Folic Acid is in SugarStopper and HerBalance.

Explore Folic Acid
Fenugreek

Fenugreek seeds are high in soluble fibre, which slows how quickly carbohydrate is absorbed. They are traditionally used to support steady blood sugar. Fenugreek is in SugarStopper and HerBalance.

Explore Fenugreek
Garlic

Garlic has been used as food and medicine across the world for thousands of years. Its allicin is traditionally used to support healthy cholesterol and blood pressure. Garlic is in HeartThrob.

Explore Garlic
Ginger

Ginger has been used in Indian kitchens and in Ayurveda for as long as either has existed. Its gingerol content is traditionally used to support digestion and the body's response to inflammation. Ginger is in HerBalance.

Explore Ginger
Ginkgo Biloba

Ginkgo biloba leaf contains flavonoids and terpenoids, traditionally used to support blood flow to the brain and steady alertness. It is one of the most studied botanicals for cognition. Ginkgo Biloba is in MindBoost.

Explore Ginkgo Biloba
Glycine

Glycine is an amino acid the body uses to wind down. It is traditionally used to support falling asleep and waking without grogginess. Glycine is in SleepStory.

Explore Glycine
Gotukola

Gotu kola, or Centella asiatica, has been used in Ayurveda for both mind and circulation. Its triterpenoids are traditionally used to support cerebral blood flow and healthy blood vessels. Gotu Kola is in HeartThrob and MindBoost.

Explore Gotukola
Grape Seed

Grape seed extract is rich in oligomeric proanthocyanidins, known as OPCs. These are traditionally used to support circulation, skin health and the body's antioxidant defences. Grape Seed is in HeartThrob, OxiShield and GlowGetter.

Explore Grape Seed
Green Tea

Green tea is rich in EGCG, a catechin traditionally used to support the body's antioxidant defences. It has been drunk daily across Asia for centuries. Green Tea is in HeartThrob, OxiShield and GlowGetter.

Explore Green Tea
Guggul

Guggul is a resin used in Ayurveda for metabolic support. Its guggulsterones are traditionally used to support healthy cholesterol levels and thyroid function. Guggul is in HeartThrob and ThyroFix.

Explore Guggul
Himsraa

Himsra, or Capparis sepiaria, is used in Ayurveda for liver support. It is traditionally used to help keep liver enzymes in a normal range. Himsra is in Liv-It-Up.

Explore Himsraa
Hyaluronic Acid

Hyaluronic acid holds many times its own weight in water, which is what keeps skin looking plump. Levels drop with age. Hyaluronic Acid is in GlowGetter.

Explore Hyaluronic Acid
Marine Collagen

Marine collagen is collagen broken down into short peptides so the body can absorb it easily. It is traditionally used to support skin firmness, hydration and hair strength. It is in GlowGetter and RootCause, which are marked non-vegetarian both for the collagen and for their gelatin capsule shell.

Explore Marine Collagen
Inulin

Inulin is a prebiotic fibre that feeds the useful bacteria already living in the gut. It is traditionally used to support digestion and steady energy. Inulin is in Liv-It-Up.

Explore Inulin
Iodine

Iodine is the mineral the thyroid uses to make its hormones. Without enough of it, the gland cannot work properly. Iodine is in ThyroFix.

Explore Iodine
Purezen Illustration of jamun fruits with a label indicating 'JAMUN' on a light blue background.
Jamun

Jamun seed has been used in Ayurveda for blood sugar support for centuries. Its jamboline and ellagic acid are traditionally used to support steady glucose after meals. Jamun is in SugarStopper.

Explore Jamun
Jatamansi

Jatamansi is a Himalayan root used in Ayurveda to settle an overactive mind. It is traditionally used to support calm and natural sleep onset without heavy sedation. Jatamansi is in MindBoost and SleepStory.

Explore Jatamansi
Kachnar

Kachnar is an Ayurvedic herb used for thyroid and lymphatic support. It is traditionally used to support healthy thyroid tissue and metabolism. Kachnar is in ThyroFix.

Explore Kachnar
Kalmegh

Kalmegh is known in Ayurveda as the king of bitters. Its andrographolides are traditionally used to support liver function and immunity. Kalmegh is in Liv-It-Up.

Explore Kalmegh
Kutki

Kutki is a Himalayan herb used in Ayurveda for the liver. Its picrosides are traditionally used to support liver function, bile flow and digestion. Kutki is in Liv-It-Up.

Explore Kutki
L-Cysteine

L-cysteine is a sulphur amino acid the body uses to build keratin, the protein hair is made from. It is also a building block for glutathione. L-Cysteine is in RootCause.

Explore L-Cysteine
L-Glutathione

L-glutathione is the body's own master antioxidant. It is traditionally used to support an even skin tone and to help the body clear everyday oxidative stress. L-Glutathione is in GlowGetter.

Explore L-Glutathione
L-Methionine

L-methionine is an essential amino acid, which means the body cannot make it. It is traditionally used to support liver detoxification and hair structure. L-Methionine is in RootCause.

Explore L-Methionine
L-Methylfolate

L-methylfolate is the active form of folate, which means the body can use it without having to convert it first. It supports cell division, red blood cell production and mood. L-Methylfolate is in HerBalance.

Explore L-Methylfolate
L-Theanine

L-theanine is an amino acid found naturally in tea leaves. It is traditionally used to support calm attention, without the drowsiness or the crash. L-Theanine is in MindBoost and SleepStory.

Explore L-Theanine